Professional basketball player LeBron James is now the first-ever athlete to have a Ken doll version of himself.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.

The iconic toy company is using AI to reshape how it connects with kids and collectors, writes ARTHUR GOLDSTUCK.

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Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

Ken is keeping the "Kenergy" going with Mattel and Barbie's latest addition, the LeBron James-inspired Kenbassadors doll.

A 76-year-old New Yorker is stuck in Puerto Rico because Frontier Airlines won’t fly her home with her “emotional support” ...

The US basketball star becomes the first professional athlete to be named "Kenbassador" in collaboration with toy company Mattel. Here's what his Barbie doll looks like.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

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Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only ...

The doll is the result of a partnership between Mattel, Inc. and the LeBron James Family Foundation. The press release that ...