Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel, the toymaker behind the “Most Diverse Doll Line” and a blockbuster Barbie movie trumpeting diversity, is talking less ...

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel’s DEI exclusions from investor communications suggest it is the latest to drop diversity. HR teams need to prepare for ...

Mattel, Inc. has announced the release of a Ken® doll modelled after basketball superstar, author, activist, and ...

James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

The No. 2 toy company in the US, Mattel, is dealing with tariffs by shrinking its manufacturing operations and leaning into movies starring its biggest brands, chief executive Ynon Kreiz said at ...

The doll also marks the first Ken doll of a professional athlete Mattel LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very ...