The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

Netflix has slated the debuts of new Hot Wheels and Barbie content from Mattel Television Studios for March. A third season of Hot Wheels Let’s Race is set to premiere on March 3 with five 22-minute ...

Mattel Unveils Life Size Barbie Extra Car Nerdist. 3 Reasons Life Size was the Only Barbie Movie We Ever Needed. AIGC Barbie ...

Barbie and Ken s Morning Routine in their Dreamhouse on sale, Barbie Cooking Fun Kitchen and Barbie Princess Dolls from Mattel Barbie Doll Collection on sale, Barbie Dolls Go Shopping Toy Store for ...

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A mini book convention is also happening, and gummy heart drinks are available at a Valentine's Day pop-up bar.

The cost might rise for Barbie dolls, Hot Wheels cars and other Mattel products due to the Trump administration's handling of ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El ...

Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys. Mattel Chief Financial Officer ...