Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work ...

An online international marketing management degree can teach students how to use innovative thinking and marketing to reach consumers domestically and internationally that will not only yield ...

Over the past years, businesses and organizations have transformed and are driven by rapid technological advancements and ...

GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional's best-practice skills and knowledge to a range of relevant commercial work ...

You'll develop a global view of management and marketing. The programme is accredited by the Chartered Institute of Marketing. Nicholas Pashardis MSc Student, International Marketing and Management ...

This strategic venture aims to bolster existing marketing capabilities for SME firms in the Wealth Management, Registered Investment Advisor (RIA), and Broker-Dealer (BD) sectors through ...