Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Robert F. Kennedy Jr. transferred ownership of the trademark application in December and its abbreviation — MAHA — to an LLC ...

H&M reported weaker-than-expected fourth-quarter sales on Thursday due in part to a late Black Friday, but said sales were up ...

Indian gas distributor GAIL reported a nearly 30% fall in third-quarter profit before one-off items and taxes on Thursday, as ...

Savant Labs launched its automation platform for data analysts in 2023. The company, which competes with the likes of Alteryx ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...