A community-driven approach to influencer marketingDiscover how Brand Influence Agency’s unique approach to community ...

CGC includes both influencer-generated content (IGC) from macro and micro-influencers ... people – whether they are superfans, nano-influencers, or micro-creators – engaging with a brand ...

Micro-influencers have 10,000-100,000 followers and tend to focus on a specific niche. Macro-influencers have more than 100,000 followers and tend to be athletes, thought leaders, celebrities, etc.