Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

No matter where you look, two initials seem to pop up everywhere – AI. Artificial intelligence has permeated modern life ...

Well-chosen media resources can be powerful tools to spark children’s learning at home, and teacher support can help families ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Make it crystal clear why someone should choose you over the competition. Use visuals, like charts or graphs, to illustrate ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...