The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The Jordan One Take 5s are now on sale at Dick’s for only $54, a rare 46% discount on the normal $100. While the reviews from ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Women's basketball is exploding in popularity thanks to an unprecedented level of talent and exciting personalities. Now, Jordan Brand is building on that progress with a new hoop shoe inspired by ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the first model ...

The Air Jordan 3 is credited for getting Jordan's embryonic sneaker line back on track in 1988. Not only is the old-school basketball shoe responsible for the continuation of the iconic Air Jordan ...