Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

The chatbot Grok is back in the spotlight, this time for praising Hitler and spouting antisemitic comments in posts on X. As ...

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

Luxury carmaker Bentley has unveiled a concept design for its first electric vehicle, drawing comparisons to the ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

How Jaguar’s rebranding gamble triggered a 98% collapse in sales Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades.

Sales of the luxury motoring manufacturer appear to be in freefall following its controversial move to scrap its iconic ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but ...

Critics slammed Jaguar’s rebrand for straying too far from the brand’s performance-focused roots, accusing it of pandering to a “woke” agenda.