Warner Bros. Discovery is not alone. Comcast Corp.’s RIO-N -1.16% NBCUniversal is spinning out its cable networks, including ...

A familiar New York Times playbook — verticals, bundles and slow iteration — is taking shape at CNN as the network looks beyond cable ...

If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was ...

Shares of Warner Bros. Discovery (WBD) closed down 3% after initially shooting up 12% in morning trading on the news, which undoes a lot of the 2022 merger that brought the companies together in the ...

Warner Bros. Discovery plans to split into two public companies by next year. The company will split into Streaming and ...

launched a live feed of CNN programming, and added live sports from TNT and other Warner cable channels. But with the name reverting back to HBO Max this summer, Warner says completeness is no ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...