Google opens Meridian, its marketing measurement tool

Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google Opens Its Marketing-Mix Modeling Measurement Tool To All
A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement system - will also launch.
Google’s Open-Source Meridian MMM Now Open To All As Sector Continues To Heat Up
Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per cent of advertisers were using MMMs previous offerings were limited.
Google launches marketing mix model ‘Meridian’
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging landscape,
Google Releasing Free Marketing Mix Model To All
A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.
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