Originally from Ireland, Lorraine Twohill was one of Google's first non-US marketing hires in 2003, and moved to the US in ...

Don't be afraid of straying from your life and career plans, especially when you're young, says longtime Google marketing ...

Google's CMO Lorraine Twohill argues against the idea of a linear career path, instead encouraging young professionals to ...

Search Engine Land » PPC » Google Ads plans major AI Push in 2025, reshaping search marketing Chat with SearchBot Please note that your conversations will be recorded. Google Ads is preparing ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...

Google executives will share insights from data analytics to using AI tools at the American Home Furnishings Alliance ...

Google's John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025 ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, ...

6. Migrate any UA goal completions to GA4 conversions Marketing teams that have been importing UA goal completions as conversions in Google Ads should migrate those goals over to GA4 conversions as ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...