Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...

signaling a fundamental shift in how advertisers will need to approach digital marketing. Key changes coming. Google is focusing on three major areas: Why we care. Google’s AI-driven ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...