Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

In Japan, CyberAgent has been a top player in both digital advertising and mobile gaming for many years. It owes its success to its operational knowledge, expertise in digital advertising and game ...

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

The real question is are you ready to adapt? This will be key for Australian brands to ensure they can thrive in a world of AI search. When future AI rollouts occur, it will be crucial to reassess ...