Why the real gameday action was on TikTok rather than on TV
More than half of Big Game audiences spend their time scrolling TikTok during the big game, and these brands had the most ...
Sky Sports14h
Live football today on Sky Sports: Fixtures, kick-off times, TV channel and stream for matches this week and weekend
All the live football on Sky Sports and Sky Sports+, including Premier League, EFL, WSL, Bundesliga and the Carabao Cup... See all the live football by competition in our Sky Sports TV guide.