Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Investors looking to stuff their stockings with dividend-paying value stocks should take a closer look at these two consumer ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

Pakistan is now foodpanda’s largest grocery market globally’ Muntaqa Peracha is the CEO of foodpanda Pakistan.

AI-driven airline pricing tools are pushing holiday fares even higher, making travel feel like a costly game of chance.

Sleep is as important as exercise for health, new research emphasizes, advising that we first need proper rest in order to ...

More than half of EU adults are overweight, while one in six is classified as obese; it’s a growing problem for healthcare ...

Housing is not special. That is, real estate and houses are not outside the laws of economics (i.e., scarcity, etc.). That said, each economic good necessarily offers something unique (otherwise it ...