Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...

Independent digital marketing agency, Orange Line has been named the digital marketing partner for The Australian Institute ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

The digital marketing landscape is evolving rapidly. Industry experts are focusing on emerging trends that will shape the future. From AI integration to advancements in digital analytics ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to ...