PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial ...

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

Wichita, Kan.-based Meritrust Credit Union successfully employed an auto loan campaign through the Pulsate platform to generate a total loan value of $6.8 million and a profit of more than $243,000.

Let's review the five key questions to ask yourself before starting a video marketing ... (For example, post short videos on Twitter to be more effective, since quick, sound bites align with its style ...

In this episode of Prime Venture Partners Podcast, Raffic Aslam, former Creative Director at Zoho, discusses three key case ...

In the fast-paced and competitive world of business today, digital marketing has become a crucial element in determining the success and growth of a company. Whether you run a small business or manage ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Mayuri Saikia discusses Dell Technologies' AI-powered PCs, focusing on how relatable, data-driven storytelling in its ...

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

You can use those insights to create marketing campaigns that appeal to your audiences. For example, you can run specific ads targeting your various customer segments. You might use your audience ...

Warner Bros. Pictures global marketing co-heads Dana Nussbaum and Christian Davin may not have foreseen the viral “chicken ...