Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

The company’s H1 revenue fell 22%, but CEO Joshua Schulman said the brand was working to course correct and return to its ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...

Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...

Luxury fashion house Burberry launched an “urgent” turnaround plan today as it revealed another slump in sales and a fall ...

Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker ...