New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...
Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...
It's been over year since Seattle coffee giant Starbucks agreed to start negotiating a national contract with the union ...
Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days.
Five years after the COVID pandemic, the restaurant business is as big as it’s ever been. But it has also changed in ways ...