Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. This is what ...

As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

With tourism comprising a significant portion of local industry in the Charleston area, Bryan Miles Hoffman has founded a digital strategy firm — Miles Marketing Agency (MMA) — that focuses ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

Canada’s tariff war with the U.S. has many homegrown companies hoping customers remember there’s more to them than their ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Later this year, the Green Bay Packers will begin promoting themselves, and by extension Wisconsin, in Germany, Ireland and ...