In today’s highly competitive and fast-evolving marketplace, consumers are constantly bombarded with advertisements. From ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The post Enjoy a Higher REALTOR Brand Awareness Through Personalized Direct Mail Marketing appeared first on Rough Draft Atlanta.

Whether you realise it or not, small businesses need publicity. Find out how to cost-effectively gain good PR.

With tourism comprising a significant portion of local industry in the Charleston area, Bryan Miles Hoffman has founded a digital strategy firm — Miles Marketing ... of Palms brand in front ...

A new study conducted by Kantar, the world's leading marketing data and analytics company, reveals that Rembrand's Augmentation Intelligence (RAI) significantly enhances brand awareness and ...