ALDI shoppers are rushing to buy an iconic children’s present scanning for only £8. The bright pink play set is a whopping ...

Global toy sales stabilized in 2024 with a decline by 0.6% in 2024. The report comes from report by Circana, the leading ...

Netflix has slated the debuts of new Hot Wheels and Barbie content from Mattel Television Studios for March. A third season of Hot Wheels Let’s Race is set to premiere on March 3 with five 22-minute ...

In 2024, three of the 11 supercategories posted dollar growth in the U.S. In line with the G12, building sets was the fastest-growing, up 16%, driven by LEGO Botanicals. Sales of explorative and other ...

Labubu monsters have become as desirable as art, sneakers, handbags, watches and luxury goods. Will the craze last? Here’s ...

Defense Secretary Pete Hegseth is set to announce the immediate rescission of the personal security detail and security ...

Mattel will celebrate its 80th anniversary with a limited edition collection of the brand's most iconic products ...

Circana named The LEGO Group, The Pokemon Company International, and Mattel among the top global toy companies of 2024. The ...

Ancient Toys Found Inside 2,000-Year-Old Tombs of Children, Believed to Be Gifts for the Deceased Archaeologists uncovered ...

Time to dust off the boxes and find that once-cherished toy from your childhood. For collectors and enthusiasts, they items ...

Mattel Brick Shop provides brick sets with luxurious designs and authentic details, ideal for stimulating the builder's ...