As trends change, fandom fashion has evolved from logos slapped on things to more 'quiet luxury' lifestyle goods.

Sweet Loren’s partnered with toymaker Mattel to launch refrigerated ready-to-bake Barbie Heart Shaped Sugar ... with a lot of brands and throw their logo on your package. We did not want to ...

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built an empire of uplifting and empowering products that push the boundaries ...

Mattel reports profit dip despite Barbie blockbuster glow TODAY on sale, Buy JIKARI Unbreakable Barbie Lunch Box Set Food Grade Plastic BPA on sale, Barbie x Skinnydip has Landed Blog Skinnydip London ...

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An outdated logo design can make your entire brand feel stale ... But promises must be periodically renewed and refreshed. Take Mattel's Barbie, an iconic brand that has reinvented itself to remain ...

Mattel's quarter beat estimates and the stock rose as Hot Wheels and Action Figures offset a decline in Barbie sales.

Mattel shares climbed as much as 18% in early trading on Wednesday after the Hot Wheels maker provided an upbeat annual ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands ...

Through 2024, the Barbie parent undertook stringent cost-control measures to protect its margins from sluggish demand. On ...