In August, Amazon CEO Andy Jassy said average selling prices were falling as customers were trading down to cheaper items and buying more essential goods. The new low-cost service will be available within its app and users could search for "Haul",

Amazon has launched a new online service offering low-cost goods in the US which is set to challenge the likes of discount retailers Shein and Temu.

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20, an effort to compete with discount retailers that have increasingly encroached on the e-commerce giant’s turf.