Like previous models, the second-gen Max also includes support for Dolby Vision (in addition to HDR10 and HDR10 Plus) and Dolby Atmos. The 4K-capable gadget continues to offer impressive Alexa integration,

There may be no Black Friday label put on this deal, but it sure feels like a Black Friday deal! Right now, the Amazon Fire TV Stick 4K has dropped to a brand-new best price: it’s now available for $22 on Amazon, a whopping 56 percent off its usual $50 price.

As of Nov. 15, you can buy the Amazon Fire Stick 4K for its lowest-ever price, now just $32.99.

Amazon is marking down a slew of its products for Black Friday and that includes its streaming devices. Currently, the Fire TV Stick 4K Max is down to $33 from $60 — a 45 percent discount that brings it to a new all-time low price.