Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Discover how omnichannel marketing supports seamless customer experiences. Learn omnichannel strategies to improve engagement ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...

Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

With the industry forecast to exceed 7 billion users by 2028, we know that if you’re not actively using social media in your marketing strategy, you should be – and you should start now.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Soon, you'll be using social media to drive B2B sales success. Tessa Burg is vice-president of UX and technology strategy at B2B pipeline marketing agency Tenlo. She uses agile principles to test, ...

Creed Media is a marketing agency founded in 2018 ... We Generate is a music-marketing firm that conducts social campaigns with a focus on using memes and community pages to promote artists ...