Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Smith said she's looking forward to wearing James Harden's Adidas sneakers this season. While Smith is the first girl's high ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Official Real Madrid channel. All the Real Madrid information with news, players, ticket sales, member services and club ...

BERLIN, Germany (AFP)— Adidas said Tuesday it had reached an amicable agreement with US rapper Kanye West to end all legal proceedings between them, without any money being exchanged.

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

In the lead-up to the New York City Marathon Sunday, Adidas is dropping a special edition of its top-of-the-line super shoe designed by the Pharrell.

And to commemorate the 50th anniversary of the milestone match, Adidas is paying homage to King ... Felix Auger-Aliassime and Stefanos Tsitsipas during the US Open. The signature item is the ...

US Weight, and The Step. adidas Fitness Accessories courtesy of RFE International. The strategic partnership with RFE International, the global licensee of adidas home fitness, training ...

Adidas chief executive Bjorn Gulden said the loss of Yeezy is "of course hurting us". The company scrapped its tie-up with West in October last year following the rapper's anti-Semitic comments.

The strategic partnership with RFE International, the global licensee of adidas home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the ...