Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Indian River State College getting a new brand, customer experience. Voice your thoughts on college's new image.

It is the latest lawsuit filed by the Texas-based convenience store chain against a company with a similar name and logo.

The Twitter logo sign that hung outside the company's San Francisco headquarters is up for auction. Bids surpassed $21,000 as of Monday night. The seller, RR House, estimates the sign's value at ...

Additionally, the suit claims, the Marshfield business sells breakfast burritos and pieces of merchandise with the logo on them. The lawsuit also references news articles noting Barc-ee's owner ...

The new lawsuit follows another filed in November against a Kimberling City-based liquor store with a cartoon animal mascot.

is an infringement on the Texas-based business's rights. Buc-ee's also alleges that the Barc-ee's logo, which features a cartoon dog inside a pink car, wearing a hat within a yellow circle ...

But for leaders navigating an increasingly complex business environment, strategic impact initiatives offer a powerful opportunity to drive tangible business results. Susy Schöneberg leads impact ...

MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.

The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down ... and red. The company’s planes have reflected this branding ...

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