The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

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As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres plans to slash ticket prices in half every Wednesday starting July 9 for members of the loyalty program. The “50% Off Wednesdays” promotion will be available all day long at AMC locations ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Under the deal, AMC will play commercials in what is known as the “platinum spot,” the part right before the movie begins, in complete contrast to its 2019 decision in which it had shunned NCM ...

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