The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future ... a "platinum spot" with pre-movie commercials in addition to the traditional ...

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future ... a "platinum spot" with pre-movie commercials in addition to the traditional ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie. The largest US theater chain ...