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The San Antonio-based company’s rapid expansion into North Texas is finally crossing the city line with 10 acres in North Dallas.

DBJ has mapped out current and future stores for the popular grocer, highlighting how H-E-B is pushing into new, far-flung parts of the Metroplex.

H-E-B is eyeing more potential expansion. The grocer has bought a site in Wise County, which sits somewhat northwest of the city of Fort Worth. In recent years, H-E-B has been announcing and opening stores across the region at a fairly rapid clip.

Grocery shoppers in North Texas have long relied on Central Market or Joe V's Smart Shop if they wanted H-E-B goods. But now, Dallas is finally getting a namesake store. The Texas grocer announced on Wednesday that it purchased a property in the city for its first H-E-B format store.

The retailer will work with neighbors and city officials on rezoning and planning efforts to bring its first H-E-B format store to Dallas.

Other media outlets have reported that H-E-B bought the land to build a store at a later date, although no timetable was offered. Rhome City Council on Jan. 23 approved a development agreement with the company. After the vote, Rhome Mayor Kenneth Crenshaw said the company would build in the near future, the Wise County Messenger reported.

Texas-based grocery chain H-E-B has purchased land in Dallas, marking a continuation of its expansion deeper into North Texas. The 10-acre site will be on the southeast corner at Hillcrest Road and LBJ Freeway.

H-E-B’s decision to secure property in Rhome is in line with its ongoing expansion across Dallas-Fort Worth. The company recently bought 10 acres at the southeast corner of Hillcrest Road and LBJ Freeway in North Dallas, a site set to become the first H-E-B location in Dallas.

With retail space getting tighter in San Antonio, a Texas-based company’s bankruptcy is boosting Burlington. The off-price retailer is planning to open four more stores in the city this year as part of its push to add hundreds nationwide.

The Texas Stars, American Hockey League affiliate of the NHL’s Dallas Stars, fell to the Milwaukee Admirals 2-1 on Wednesday at UW-Milwaukee Panther Arena, snapping their franchise record road winning streak at ten games.

While retailers like Target, Walmart and Amazon have recently rolled back their diversity, equity and inclusion (DEI) practices, H-E-B is staying committed.