The advertising legend, who is set to headline Marketing Week’s Festival of Marketing next month, believes marketers are too ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Former OVO top marketer Alice Tendler has been tasked with “literally laying the foundations” as CMO of utilities startup ...

Despite sales dipping group-wide, JD’s brand awareness was boosted by “sharper marketing activations”, as the retailer “accelerated its shift” to AI.

The digital advertising industry has grown 10 times faster than the overall UK economy in the last four years, according to ...

Creating and capturing demand in the new era of Search AI is changing when and how brands influence consumer decisions. As queries become longer and ...

The digital advertising industry has grown 10 times faster than the overall UK economy in the last four years, according to new IAB UK data.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

PayPal has appointed Antonio Lucio as chief marketing and corporate affairs officer, as part of a wide-ranging reorganisation designed to revive growth and simplify its business. As part of the ...

Chris Thorne believes marketing’s “tight” relationship with its product teams has been key to the consumer insight that led to its Beats 360 product launch.

‘Tis February and a virtual professor’s gaze turns towards April and the start of his online courses. Specifically, he gazes forlornly at module three of his Mini MBA in Brand Management, because ...

In the next edition of When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley suggests financial fluency is ...