OpenAI hires Meta ad veteran. OpenAI has named David Dugan as vice president and head of global ads solutions, marking a ...
Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students ...
While many DCO efforts remain manual, AI can enable true DCO if clients share sufficient, well-linked data. AI can also drive optimisation through micro-performance clustering, reallocating spend to ...
How can advertising effectiveness be reconciled with environmental responsibility? This is the question xpln.ai and WPP Media ...
Meet the latest recruits for our Wires judging panel… This year, The Wires marks a major milestone: a decade of celebrating the absolute best in the ad tech industry. As usual, ...
New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified ...
In today’s Digest we cover ChatGPT’s slow rollout of ads frustrating partners despite the buzz around their introduction, ...
Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global ...
And thus, we enter the new psychology of connectivity. A world where the pendulum is swinging towards purposeful communities ...
Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about ...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today ( 23rd March, 2026) announced ...
Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the ...
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