M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.

Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for ...

Ultimately, Mithai Wars 2025 is more than a festive gimmick. It’s a cultural play that understands India’s two great passions ...

From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how ...

Articles written by Manasvita Subramanian ...

The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing ...

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now ...

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis' Vini Dalvi, we save our most useful feedback ...

Our weekly roundup of the latest appointments and account wins from S4 Capital, Indian Broadcasting & Digital Foundation, ...