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Heineken sells more beers as demand for more expensive brands grows
hailed the success of launching Spanish lager brand Cruzcampo into UK supermarkets, as well as a more than 40% jump in the volume of Inch cider sales. Nevertheless, Heineken said pubs and bars in ...
Marketing Week1mon
Heineken hails ‘balanced’ volume and value growth amid £250m marketing uplift
The company continued expanding its portfolio, bringing Spanish lager Cruzcampo to the UK in 2023, a move van den Brink called “the most successful and innovative launch in the market over the past ...
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Heineken sells more beers as demand for more expensive brands grows
The group, which has some 85,000 employees, hailed the success of launching Spanish lager brand Cruzcampo into UK supermarkets, as well as a more than 40% jump in the volume of Inch cider sales.