Pepsi’s big reboot: How the soda giant plans to win back market share from Coke and Dr Pepper
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...
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5 New Soda Flavors You'll See Everywhere In 2025
Pepsi may not have the market share of Coca-Cola or Dr Pepper, but the major soda manufacturer stays in the race with the age-old Cherry Coke vs. Wild Cherry Pepsi question. Building off the ...
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Staff Recs: The Best and Worst Pops, From Poppi to Dr. Pepper
When we’re not busy trying to figure out what the heck Yik Yak is, getting out of a book slump or getting inside of the mind ...
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How Do You Tackle The Leaders? Dr Pepper vs. Coke and Pepsi
When Young & Rubicam was awarded the Dr Pepper account in 1969, it was pretty much a regional brand with about 3.2% of the soft drink market. That translated into 106.3 million cases. By the end of ...