Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system—even ...

Didi Gluck is a vice president and editorial content leader at Manifest. She has worked on various accounts at the agency including JW Marriott and California Closets. She also serves as editor in ...

Small businesses run on databases. These repositories of organized information can store virtually every kind of data imaginable, and they can sort that information and deliver it to you with a click ...

One of the marvelous features of modern inventory database systems is that all records and updates are time stamped. Auditors use this feature to roll back inventory databases to any arbitrary date, ...

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Incorporating live inventory ...

FileWave has announced the release of FileWave Inventory version 9.0, a new version of its cross-platform software and hardware inventory management software. Inventory — formerly Asset Trustee — ...

Aerial view of new housing subdivisions in the Philippines. THE Department of Human Settlements and Urban Development (DHSUD) will create and maintain a land inventory database system through its new ...