General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...

Sydney Sweeney recently collaborated with American Eagle on their new fall clothing ad campaign. However, the advertisement has since received much criticism for its tagline: “Sydney Sweeney Has Great ...

GM has filed to trademark its new “Together Let’s Drive” Chevy advertising slogan, the successor to its previous “Find New Roads” tagline. GM’s October 30 th, 2023 filing with the United States Patent ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

The Army, which fell 25 percent short of its target of 60,000 new recruits last year, has rolled out a fresh marketing campaign. And while most of it is new, one part may sound familiar. The tagline ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that ...

A variety of factors motivate managers of firms to change advertising slogans.