Smith said she's looking forward to wearing James Harden's Adidas sneakers this season. While Smith is the first girl's high ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation about the future of basketball and the ever-evolving sneaker industry.

Kaleena Smith became the first high school women’s basketball athlete to sign an NIL deal with Adidas on Thursday.