Through an extension unveiled today, the Swiss brand continues as a gold partner of the ATP and as its official timekeeper.

From Carlos Alcaraz to Aryna Sabalenka, almost all high-profile tennis players make sure to have a luxury watchmaker in their ...

Saturday marked a sublime semifinal day at the ATP’s Rolex Paris Masters event—a pair of crackling and dramatic three-setters. The first continued the surprising run of unseeded Grigor Dimitrov, who ...

Every Rolex tells a story. This is true when it comes to Roger Federer, who has endorsed ultra-luxury Rolex watches since 2006. Earlier this week, the top Swiss watch maker released the new Rolex ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament, ...

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

With the conclusion of the Australian Open, seeing Novak Djokovic and Naomi Osaka respectively win the Norman Brookes Challenge Cup and Daphne Akhurst Memorial Cup, we take a look at some of the Rolex ...

Jannik Sinner is among the top-ranked stars playing in the 2024 Rolex Paris Masters. / Mike Frey-Imagn Images The 2024 Rolex Paris Masters is already underway, with many up-and-coming players looking ...

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