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Starbucks CEO admits the struggling chain made a major mistake
In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...
Starbucks and Luckin are vying to win the coffee wars. I tested both out
Mainstream coffee culture is converging globally, and Luckin Coffee is making it more digital, efficient — and gimmicky. Few ...
Starbucks CEO working to turn around coffee company's slumping sales
Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...
Starbucks job offering up to six figures to travel, drink coffee
Starbucks' new content creators will get paid up to six figures to travel to coffee farms and reserves around the world. Here ...
Howard Schultz says he is a big fan of Brian Niccol's 'brilliant' Starbucks revival strategy
Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Starbucks' CEO looks to snap sales slump with prices and protein
The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.
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Review: Starbucks' Brown Sugar Strato Frappuccino And Future Food Items Can't Get To Stores Fast Enough
We got an advance tasting of Starbucks' upcoming Brown Sugar Strato Cappuccino and four menu items still in testing at ...
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Starbucks is handing the keys for its improvements to store managers
The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...
Starbucks accelerates new staffing model to all company-owned North American stores
The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...