Agencies big and small are rapidly adopting AI. But unless they radically rethink the FTE commercial model, they risk putting ...

ITV Creative’s director, Niki Garner, was “geeky” about advertising from a young age. “I can remember in my childhood ...

Republica Havas CEO Jorge Plasencia urges brands to ditch surface-level tactics and embrace cultural authenticity, as he ...

The brand secured an actual county board vote in Arizona Township, Nebraska, turning a tongue-in-cheek stunt into an official ...

Wherever It Takes You’ spot by LePub revisits the moment two years ago when Dutch footballer met her partner on the dating ...

Is creativity still the beating heart of programmatic advertising - or just a bolt-on afterthought? In this episode, we head ...

So, as the industry settles back into post-Cannes life, remember to keep the spirit of the festival alive. Take the time to ...

Guerilla marketing used to be about standing out. But, Vikesh Bhatt of Sparks explains that blending in might be the more ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

As the Cannes Lions Young Lions Competition turns 30, Adobe and head jurors from Heineken and iProspect reflect on the talent ...

The actor teams up with Maximum Effort for social-first ad that reunites Gossip Girl’s Serena and Dorota while targeting the ...

And if you want to motivate them, a handy phrase to have up your sleeve is “Look, we both know you can do better than this.”) How you handle rejection as a creative person is an excellent predictor of ...