Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The researchers estimate it took 149 years for traditional photography to reach 15 billion images, compared with just 1.5 years for generative AI. The researchers estimate that there are already ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces. See the research.

Do you need a celebrity marketing strategy that covers all the bases? Check out MarketingProf’s top 10 tips for using a celebrity spokesperson today.

Google Analytics 4 is still new, and its metrics differ in many ways from Universal Analytics'. Learn 7 of the best GA4 metrics to track user behavior on your website.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger customer engagement.

Marketers today use a variety of tactics to improve their customer centric approach. Apply the key 6 Cs of marketing and sales pipeline for success.