Google has launched a new film and TV production initiative to scout projects it could fund or co-produce, Business Insider reported, a move that could help it capitalize on an industry reeling from rising production costs and potential U.

Google plans to start producing its own films and television shows via a "production initiative" called 100 Zeros, Business Insider reports. The company is working with Range Media Partners, a talent management and production company,

Google has recently launched a new movie and TV show initiative called "100 Zeroes," according to a report from Business Insider. Google is partnering with Range Media Partners, the production company behind films such as A Complete Unknown and Longlegs for the initiative.