Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail price of $75.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026. Last year, Mattel released Barbie dolls in the likeness of several female athletes, including Venus Williams, Rebeca Andrade and Kristi Yamaguchi.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.