Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...

Asda has ended its price-matching scheme with Aldi and Lidl after just one year. Launched last January, the initiative ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...