The Rihanna Effect: Why Fenty’s Leap into the WNBA is a Marketing Masterstroke

In May 2025, a deal was officially struck between the WNBA, Fenty Beauty and Fenty Skin, blending the world of sports and ...
Yahoo

Rihanna's Fenty Beauty Is Now Offering Beauty & Skin Contracts With WNBA Players

Rihanna’s Fenty Beauty empire just expanded into new territory — women’s professional basketball. According to NBC Sports, the multibillion-dollar brand has signed its first-ever beauty and skincare ...
The New York Times

Do WNBA players think Caitlin Clark will be the league’s face in five years?

There is not one defining feature that makes up the face of a sport. A player’s success on the floor is important, but so is her social omnipresence, her brand prominence and her desire to be a voice ...