Customers buy products either on the basis of the price or the value the product offers. If customers believe that your product offers a higher level of value than your competitors, they may be ...

Offering customers more than just the product or service they buy, such as free support or training, lets you add value to your product or service a customer might not be able to get elsewhere. The ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Doing business today is more complicated than ever. The days of closing a deal with a phone ...

One of the major challenges entrepreneurs face today is the marketing (or lack thereof) of high-value products or services. As an entrepreneur myself, I've found this is often due to a limiting ...

A buyer’s best-case scenario is a balance between the price and the features. Everybody likes to get the best possible “deal,” especially when making a significant purchase. All too often, we think ...

Selling my business was one of the hardest decisions of my life. I spent a lot of time thinking about how to maximize the value of my business, and I’d like to share some of that thought process. Most ...

When dealers decide that they are interested in selling, the next question is often, “How?” Should they try to sell the business themselves by taking unsolicited calls from buyers or brokers? Should ...

Relationship selling, or selling based purely on personal relationships, is powerful because it can’t be easily reproduced or mechanized. It requires a unique skill set and allows reps a high degree ...