As good as his football acumen is, his superpower is marketing. Kids are applying to Colorado because of the culture that Sanders has brought to the university. That helps with recruiting players ...

Sanders will now be making $10 million, making him the highest-paid football coach in the Big 12 and among the top 10 highest ...

The 29-page contract calls for Sanders to make an average of $10.8 million per year and includes a slew of incentives and ...

Deion Sanders vowed to put CU Buffs football back on the national map. Now it looks as if he and the administration are serious about keeping it there. He and the University of Colorado agreed to ...

The Colorado football team also posted its highest GPA in program history last semester at 3.11. Going further into Sanders' impact on the university, CU saw a 20% increase in applications from ...

BOULDER, Colo. — University of Colorado head coach Deion Sanders spoke to the media Monday as the Buffs hold spring practices. This fall marks the third season the Buffs will take the field led ...

What has helped the Deion Sanders experience thrive in Boulder is his uncanny ability to think outside the box and make the team feel like a professional organization. As good as his football ...